Important Salesforce MCE-Dev-201 Exam Questions

Answer: B, C

Explanation:

To export send data to their SFTP, the following automations can be used:

Tracking Extract > File Transfer (B) - This automation extracts tracking data and then transfers the file to an SFTP location.

Query (Data Views) > Data Extension Extract > File Transfer (C) - This automation queries the data views to gather the necessary data, extracts the data from the data extension, and then transfers the file to an SFTP location.

Salesforce Marketing Cloud Tracking Extract Activity

Salesforce Marketing Cloud File Transfer Activity

Answer: D

Explanation:

To trigger an SMS message to a subscriber using a form published on CloudPages, the developer should use the requestToken and messageContact REST API objects (D). These objects can be used to authenticate and send the SMS message programmatically when the form is submitted.

Salesforce Marketing Cloud MobileConnect API

Salesforce Marketing Cloud REST API

Answer: B

Explanation:

In an Enterprise 2.0 account, when querying shared data extensions from a child business unit, the data extension name should be prefixed with 'ENT.' to indicate it resides in the shared data extensions folder.

Correct Query:

SELECT * FROM ENT.MemberData WHERE State = 'NY' AND US = 1

: Salesforce Shared Data Extensions

Answer: A, D

Explanation:

To retrieve tracking data for all sends associated with a specific JobID, including Sends, Opens, Clicks, and Bounces, the developer can use the following activities:

Tracking Extract Activity (A) - This activity extracts tracking data such as sends, opens, clicks, and bounces into a file, which can then be used for reporting or further processing.

SQL Query Activity (D) - This activity can query the data views to gather tracking data directly from the Salesforce Marketing Cloud databases. The developer can write SQL queries to select specific tracking information based on the JobID.

Salesforce Marketing Cloud Tracking Extract Activity

Salesforce Marketing Cloud Data Views

Answer: D

Explanation:

The outdated subject line variable could be located in the HTML body which is processed after the subject line (D). This is because AMPscript variables declared in the HTML body can affect the overall email content, including the subject line, and if not updated, they can cause discrepancies in the displayed subject line.

Salesforce Marketing Cloud AMPscript Guide

Email Subject Line Best Practices