Important Salesforce MCE-Dev-201 Exam Questions

Answer: A

Explanation:

The tracking data views in Salesforce Marketing Cloud, such as _Sent, _Open, and _Click, store data for a limited period.

Data Retention Period: Salesforce Marketing Cloud retains tracking data for up to six months in the data views. This means that developers can query up to six months of tracking data using these views.

: Salesforce Marketing Cloud Data Views

Answer: A, D, E

Explanation:

To automate the process of importing encrypted files from an external CRM, the following actions should be included:

File drop to the SFTP Import directory: Place the encrypted files in the SFTP Import directory to trigger the automation.

File transfer activity to the Safehouse for decryption: Move the encrypted files to the Safehouse for decryption, ensuring the data is securely handled.

Import definition to the necessary data extension: After decryption, import the data into the relevant Data Extension for use in marketing sends.

:

Salesforce File Drop Automations

Salesforce File Transfer Activity

Salesforce Import Activity

Answer: B

Explanation:

Before deleting a sendable data extension that contains a large number of contact records, it is important to manage the contact deletion through Contact Builder. Deleting the data extension from Contact Builder ensures that all related contact information is also removed from the contact model.

: Salesforce Contact Builder

Answer: A, C

Explanation:

To include Server-Side JavaScript (SSJS) in an email message, you need to use the <script> tag with the runat='server' attribute. This ensures that the script runs on the server side before the email is sent.

<script runat=server></script>: This is a valid way to include SSJS in an email. It specifies that the enclosed code should be executed on the server.

<script runat='server'> Platform.Load('Core','1'); var rows = Platform.Function.LookupRows('DataExtensionName', 'EmailAddress', 'example@example.com'); </script>

: Salesforce SSJS Documentation

<script runat=server language=javascript></script>: This is another valid syntax. It specifies that the code within the script tag is JavaScript and should run on the server.

<script runat='server' language='javascript'> Platform.Load('Core','1'); var rows = Platform.Function.LookupRows('DataExtensionName', 'EmailAddress', 'example@example.com'); </script>

Answer: C

Explanation:

The LookupRows function retrieves rows from a data extension where specified criteria are met. In an Enterprise 2.0 account, the data extension name in shared data extensions should be prefixed with 'Ent.' to indicate it is in the shared space.

Example:

SET @rows = LookupRows('Ent. Inventory', 'InStock', 'true')

: Salesforce AMPscript LookupRows Function