Important Salesforce MC-Con-201 Exam Questions

In addition to Marketing Cloud Admin, which permission set is required to enable Marketing Performance in Marketing Cloud Next?

A car dealership manages both retail consumers (B2C) and business fleet customers (B2B). Customer data for each audience is ingested through separate data streams in a single data space and mapped to the Individual Data Model Object (DMO). The dealership wants to create separate identity resolution rulesets for B2B and B2C customers so that each audience can be unified independently for segmentation and activation.

Which approach should the Marketing Cloud Next Consultant recommend to ensure B2B and B2C customers are processed by separate identity resolution rulesets?

Northern Trail Outfitters ingests customer records from its commerce and loyalty systems into Data 360. The records represent the same customer but have different source identifiers.

How does Identity Resolution determine that these records belong to the same Unified Individual?

A Marketing Cloud Next Consultant is implementing Marketing Cloud Next for a customer that currently stores all consent records in Salesforce CRM consent objects. The customer wants to understand how consent is managed in Marketing Cloud Next.

What should the consultant explain about the relationship between the CRM consent model and the Marketing Cloud Next consent model?

Northern Trail Outfitters just wrapped up its holiday campaign, which included several "gift-finder" forms that visitors could fill out on the website. The marketing manager wants a high-level overview of how all the forms performed, and needs to be able to filter the view by date and public title.

Where should they go to find this information?