Important Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam Questions

Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.

Which feature would NTO enable to assist in reducing threats from malicious API attacks?

Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year

Where would the admin retrieve this information?

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:

* Emails will be built using a custom dynamic template for these messages.

* Links will vary over time and across campaigns.

* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.

* Retargeting messages will dynamically populate content based on regional market.

In order for this solution to be viable, which skill set does the customer team need to possess?

What storage model should be used if a subscriber has more than one value for an attribute?

Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly.

What feature should be used?