Explore Fresh Marketo MCE Questions Bank For Smart Prep

Vendor:	Marketo
Exam Name:	Marketo Certified Expert Exam
Registration Code:	MCE
Related Certification:	Marketo Certified Expert Certification
Exam Audience:

Question: 1

What is the reporting impact of selecting an acquisition program when importing a list?

AThe Opportunity Influence Analyzer uses acquisition program to indicate which program led directly to a won opportunity.

BThe acquisition program is required to show program success in the List Performance report.

CThe acquisition program is required to show the number and percent of new names in the Program Performance report.

DRevenue Cycle Modeler uses acquisition program to trigger moving net new leads from the Anonymous to the Known stage.

Question: 2

What needs to be done to track the success of programs using a custom channel?

AEnsure forms are local to the program

BUpload the list of attendees to a list in the program

CEnsure that program statuses are being updated

DInclude a ''Responded'' program status

Question: 3

Kurt is creating a new program for an upcoming webinar initiative. He needs to ensure that every person who fills out the registration form will receive a unique login URL via email. Which three steps must Kurt complete in order to accomplish this? (Choose three.)

AAdd a new My Token to the program called {{my.webinar URL}}

BCreate a smart campaign using the Fills Out Form trigger

CCreate a smart campaign using the Send Alert flow step

DChange the form settings to operational

ECreate an email that includes the {{member.webinar URL}} token

FChange the email settings to operational

GCreate an email that includes the {{webinar.link URL}} token

Question: 4

A Marketo administrator wants to test the inclusion of the word ''budget'' in an email's subject line within an email send program.

Which two settings must be configured for this test? (Choose two.)

Question: 5

A marketer's CRM requires that States be entered as a 2-digit abbreviation. The marketer wants to display full state names in the form picklists.

How should this be done?

AUse Mark Input to display the abbreviation while storing the full state

BStore the full state in ''Stored Value'' and the abbreviation in ''Display Value'' on the form field settings

CStore the full state in ''Display Value'' and the abbreviation in ''Stored Value'' on the form field settings

DUse Mark Input to display the full state value while storing the abbreviation

Important Marketo MCE Exam Questions

Marketo Certified Expert Exam MCE Exam