Explore Fresh Marketo MCE Questions Bank For Smart Prep

Vendor:	Marketo
Exam Name:	Marketo Certified Expert Exam
Registration Code:	MCE
Related Certification:	Marketo Certified Expert Certification
Exam Audience:

Question: 1

Which two statements differentiate smart lists from segmentations? (Choose two.)

AA lead can exist in multiple segments within the same segmentation.

BSmart lists can only generate information on the lead for the past 90 days.

CA lead can exist in multiple smart lists.

DSnippets can be dynamically changed based on segmentation.

ESnippets are created from smart lists.

Question: 2

A marketer wants to create custom unsubscribe footers for emails per geographic region and using snippets.

What needs to be built before the snippets can be used?

AEmail templates

BTokens

CSegmentation

DSmart Lists

Question: 3

What is the reporting impact of selecting an acquisition program when importing a list?

AThe Opportunity Influence Analyzer uses acquisition program to indicate which program led directly to a won opportunity.

BThe acquisition program is required to show program success in the List Performance report.

CThe acquisition program is required to show the number and percent of new names in the Program Performance report.

DRevenue Cycle Modeler uses acquisition program to trigger moving net new leads from the Anonymous to the Known stage.

Question: 4

A lead's score changes to 100, and the marketing manager wants two actions to occur immediately:

Send an email to the lead owner

Create an Interesting Moment

What should be done to ensure this?

ASet up a Smart Campaign with a 'Score is Changed' trigger in the Smart List, and 'Send Alert' and 'Interesting Moment' Steps in the Flow

BSet up a Smart Campaign with a 'Score was Changed' filter in the Smart List, and 'Send Alert' and 'Interesting Moment' Steps in the Flow

CSet up a Smart Campaign with a 'Score is Changed' trigger in the Smart List, and 'Send Email' and 'Interesting Moment' Steps in the Flow

DSet up a Smart Campaign with a 'Score was Changed' filter in the Smart List, and 'Send Email' and 'Interesting Moment' Steps in the Flow

Question: 5

A marketer wants the country field values in a database to be standardized.

What can a marketer do to achieve this?

AUse a Smart Campaign to update non-standard values

BCreate a new custom field

CAssign a default value to all new leads

DCreate static lists for each country

Important Marketo MCE Exam Questions