Explore Fresh AMA PCM Questions Bank For Smart Prep

Vendor:	AMA
Exam Name:	Professional Certified Marketer
Registration Code:	PCM
Related Certification:	AMA PCM Certification
Exam Track:	AMA Marketing
Exam Audience:

Question: 1

Why do companies offer seasonal discounts to customers?

ATo get customers to buy higher-margin products that team up nicely with the discounted product

BTo reduce the use of coupons and rebates during of-peak seasons

CTo encourage customers to try out new products that they would otherwise never purchase

DTo increase the sales of a product that was initially overpriced and rejected by customers

ETo increase the demand for a product at a time when consumers are less likely to buy or use the product

Question: 2

According to the STP process, once a firm establishes overall strategies, it must

Adecide on segmentation methods.

Bevaluate segmentation methods.

Cselect target markets.

Ddevelop positioning strategies.

Eidentify positioning strategies.

Question: 3

Which of the following is true of a strategic alliance?

AIt involves investing in the partner firm.

BIt involves sharing financial burdens.

CIt enables a partner firm to use the brand image of another.

DIt involves only B2B selling.

EThe firms involved do not engage in equity partnerships.

Question: 4

DRM Bikes received an order for a customized bike. Bret, the employee in charge of ordering parts for the custom bikes, ordered two fewer clamping bolts and realized the mistake only after his co-worker Julio complained of a shortage in clamping bolts. Julio suggested that it was best to inform the customer about the situation and place a new order for a set of bolts. Martino, Bret's co-worker, suggested using an old pair of bolts because the average customer wouldn't recognize the difference. However, Bret knows that the customer is an experienced biker who will notice the difference, and hence suggested that they use the old pair on a bike for a customer who would not. Considering the evidence presented, what is the ethical step for the sales manager to take?

AAct on Bret's advice.

BAct on Julio's advice.

CAct on Martino's advice.

DUse an old set of bolts now and replace them when the customer comes back for the first bike service.

ETell the customer that they faced a mechanical problem and hence delivery would be delayed.

Question: 5

SciFun.com and NatuRun.com are two websites that publish articles related to science and technology. The webpages on these sites often link to each other's websites, particularly when an article from one website is reproduced on the other. An original article about black holes, from SciFun, is reproduced as is on NatuRun with the original 20 images. The article receives 7,000 pageviews and generates 147,000 hits. 15% of the pageviews result in users clicking the link to the original article on SciFun. What is the number of hits generated on the original article due to NatuRun?

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AMA Professional Certified Marketer PCM Exam