Explore Fresh AMA PCM Questions Bank For Smart Prep

Vendor:	AMA
Exam Name:	Professional Certified Marketer
Registration Code:	PCM
Related Certification:	AMA PCM Certification
Exam Track:	AMA Marketing
Exam Audience:

Question: 1

EightBuy.com is an online retail store that offers a special discount on every eighth item that a customer purchases from the store. The website has over 100 pages and the home page of the website is the most viewed page, at 1 million views per day. If EightBuy.com attracts 400,000 unique visitors per day, what is the number of impressions of its home page?

Question: 2

Newtown-based athletic shoe manufacturer Alpha Shoes sells different types of shoes for kids, and focuses its marketing activities in the Newtown region. To increase sales of its products, Alpha begins an intensive promotional campaign in Newtown's schools. Which of the following market strategies is the company using?

Adiversification

Bmarket penetration

Chorizontal integration

Dmarket development

Evertical integration

Question: 3

Services are:

Aphysical objects sold in exchange for value.

Bintangible customer benefits that cannot be separated from the producer.

Cthe concepts and thoughts about ideas or causes.

Dthe benefits organizations receive in exchange for selling products.

Ethe concepts and philosophies that go into creating a good.

Question: 4

Stavely Publishing is conducting a SWOT analysis of its marketing environment. In this analysis, the company will identify its strengths and weaknesses from _____.

Aits customer base

Bgovernment regulations impacting its products

Cits production department

Dchanges in the country's economic environment

Eits competitors' marketing strategies

Question: 5

Customer relationship management refers to

Athe view that organizations should satisfy the needs of consumers in a way that provides for society's well-being.

Bthe process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.

Cthe idea that an organization should (1) strive to satisfy the needs of consumers (2) while also trying to achieve the organization's goals.

Dthe links an organization has to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit.

Ethe cluster of benefits that an organization promises customers to satisfy their needs.

Important AMA PCM Exam Questions

AMA Professional Certified Marketer PCM Exam